Web Survey Bibliography
There is considerable activity currently in various forms of electronic interviewing of those ‘on the move’ - in particular using portable devices such as tablets, iPads, or even phones, and semi-static automated devices such as kiosks and wall panels. This paper examines the pros and cons of on-site survey interviewing modes put in place at visitor attractions run by the National Trust. A comparison is made between ‘point of visit’ survey methods located at the visitor attraction using kiosk and tablet interviewing versus ‘post visit’ survey options including web, smart phone and postal questionnaires. We also consider the advantages of having mixed-modes of survey interviewing available in order to encourage full participation across all visitor types.
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